location location location

How it is both very relevant and irrelevant in the new normal

Location location location

First, let us get the obvious references out of the way. If you are (like me) a fan of channel 4, the UK’s public service free to air station, you’d think of this as a reference to this tv show.

If you’re a history buff, you’ll recall that William Safire painstakingly verifies in the nytimes about Mr.X who seemed to have coined the term back in the 50s.

I do love channel 4 from my days growing up in Ireland, and I also love the New York Times and vocabulary history, but I think of location³ in a different context.

The pandemic that is so brutally making its way through human population has also already produced incredibly strong ripples (or cracks, if you prefer) in the world of work.

Proponents of remote work are rejoicing about the trend’s seemingly inevitable ascent (and some believe, world domination). Proponents of physical offices are equally touting the merits and joys of a return to work(place), especially after what they see as a forced collapse of work-life boundaries, Tech Twitter Tough to sympathize with the non- believers these days. Increased remote work and flexible enterprise are on the rise.

Regardless of where you fall on the debate, a few things are clear:

  • remote work as a format of work will continue to be on the rise
  • People will reconsider environment of human interaction
  • people will reconsider high-density forms of living: cities (and apartments, and public transportation)

All of these have a common theme: location. Here is how we’re thinking about it.